Chet Marketing is the foremost step in the journey of a product reaching its audience. The primary role of a product marketer is to collate actionable information and devise strategies that best deliver a product’s values and benefits to its potential customer. While providing dynamic direction to a product’s marketing efforts, a product marketer collaborates with […]
Growth hacking has become a mainstream form of marketing products, and is especially beloved by smaller companies who are short on financial resources but want to get creative with how they bring in users. Used by both startups and enterprises, finding a technique that works can be tricky when you first begin. Despite its out-of-the-box […]
A high-quality product roadmap is a must-have for most companies and products, especially those that rely on evolution to further develop. A guide for the entire company, this roadmap helps outline the vision, goals, and priorities that should be shared among teams. It enables clear communication and planning that sets the product up to succeed, […]
Internships are an important part of your experience as you start out in your future career field. Not only are they great resume builders, but they also help ensure that you’ve found the correct area of expertise to pursue that will bring you enjoyment. As much as you want to make a good impression as […]
Operations Management is a field hidden in plain sight, integral to many organizations but often misunderstood due to its multifaceted nature. Best described as belonging to the general business sector, it focuses on managing a range of components that make up a company’s everyday activities and creating a long term plan that will ensure the […]
A product-led approach is becoming an increasingly popular route for creators and developers. Not only do these companies tend to be more successful in the market, but (perhaps relatedly) the products that come out of this process often have unique attributes that set them apart from competitors and make their user experience better. What is […]
Even as Product Marketing becomes a standard part of sales and marketing teams, there remains a lot of confusion about the road to becoming a Product Marketer. While there are common skills for Product Marketing that recruiters tend to look for when hiring a PMM, there are other important factors to consider when trying to […]
When conceptualizing and creating a product, intuitive design is a primary concern for many designers looking to optimize ease of use. While the concept is not new, it’s become increasingly important for product creators to keep in mind as the market becomes saturated with a range of offerings in the same spaces. With the average […]
Setting your product up for success is the goal of any company, big or small. But as smaller and newer companies first get started in their category, it’s even more important to get a good start that helps your target audience catch onto the joys of your offering as quickly as possible. Product-market fit is […]
Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts. From the very beginning of a product to its launch and subsequent marketing campaigns, data […]
