Keeping up with peers or influencers on social media has become as important as doing the job itself. Leaders are disrupting the market with powerful innovations and their insights can do wonders in developing strategies for your success. Here is a list of our top ten Product Marketers we found very useful to follow on […]
Category: Marketing
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A Day In The Life Of A Product Marketer
Marketing is the foremost step in the journey of a product reaching its audience. The primary role of a product marketer is to collate actionable information and devise strategies that best deliver a product’s values and benefits to its potential customer. While providing dynamic direction to a product’s marketing efforts, a product marketer collaborates with […]
Growth hacking has become a mainstream form of marketing products, and is especially beloved by smaller companies who are short on financial resources but want to get creative with how they bring in users. Used by both startups and enterprises, finding a technique that works can be tricky when you first begin. Despite its out-of-the-box […]
Even as Product Marketing becomes a standard part of sales and marketing teams, there remains a lot of confusion about the road to becoming a Product Marketer. While there are common skills for Product Marketing that recruiters tend to look for when hiring a PMM, there are other important factors to consider when trying to […]
Setting your product up for success is the goal of any company, big or small. But as smaller and newer companies first get started in their category, it’s even more important to get a good start that helps your target audience catch onto the joys of your offering as quickly as possible. Product-market fit is […]
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What is Experiential Marketing?
Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]
Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]
Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]
Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]
As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]
