In a field as fast paced as Product Design, keeping up with the latest developments is part of the job description. While blogs, social media groups, and YouTube channels are great ways to stay in touch with what other leaders are sharing from their knowledge and experience, Product Design podcasts have become a favorite mode […]
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5 Product Design Roles
Product Design encompasses the entire process of creating a product or service. From identifying the market need for it to actualizing and refining it, Product Designers lead those efforts. With such a wide range of duties, Product Design requires an entire team consisting of various roles, each with a different specific contribution to the finished […]
Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]
Everything around us is designed. Therefore, Product Designers span across multiple industries, categories, job titles and career paths. Design has become the core focus for many companies and designers have become indispensable to any decision-making at the product level. Needless to say, shoes this big can’t be easy to fill. A Product designer is expected […]
Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]
Product Management is a versatile role that sits at the intersection of many functions. At its core, a Product Manager’s job is to build the product, take it to market, and follow it through to success. It takes a wide set of hard skills and soft skills to master the art of Product Management. Hard […]
Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]
As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]
Whether you’re an aspiring product manager or an industry pro, it’s always important to keep up with trends and ideas in the field. With a multitude of PM podcasts to choose from, we’ve rounded up the top 7 can’t-miss series to tune into and keep up with the latest and greatest of product management. 1. […]
Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]
